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Categories: Articles in English, Automotive, Consumer Products, Financial Services, Government & Public Sector, Information Technology, Life Sciences, Media & Entertainment, Oil & Gas, Organization & People, Power & Utilities, Processes, Technology, Telecommunications

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Publication date: 2012-06

Categories: Articles in English, Consumer Products, Media & Entertainment, Strategic Direction, Technology

Social media channels have created significant opportunities for digital games companies like Zynga. But the most successful titles all share something unexpected in common: they require less imagination than their competitors. This is no coincidence, but the reason for the success of these games lies in the wider entertainment software market.

Publication date: 2012-02

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